What makes a good logo

Colour Scheme

The colour scheme of your logo design should not contain more than 3 colours. Each colour gives a general feeling or message that will be associated with your product, for example, a lime green gives a funky and young atmosphere where a dark blue gives more of a corporate and mature feeling. The colour scheme of your logo design depends on the application and target group of your product or service. Since black and white are not truly colours, they may be considered as a fourth colour when mixed with your logo. So if you use blue, black and white in the logo design, you have a 3 colour combination that a logo design requires. Note that your logo may have less than 3 colours for your company logo design still to be effective.

Symbol / Icon / Badge / Emblem

The symbol in the logo design is also referred to as the logo icon, badge or emblem and plays the biggest role of the overall logo design. It is considered as the main ingredient of branding your company and its product or/and service. This symbol can be absolutely anything that resembles your company and its name. There is no specific location where the symbol should be positioned in terms of the text. As a logo designing company we keep in mind that the logo design should be simple, and easy for the public to remember.


The text of a logo design mainly serves to display the name of your company. A standard readable font should be given for this text. The font should also be suitable for the application, for example, a clothing store for teenagers that has a logo with a fresh and funky font will be more effective, where a corporate font would have been less practical in drawing the attention of the specific target group.

The sub-text contains the slogan of your company and should be in a different font than the main heading. This text shouldn't catch more glare than the main text, but should be readable and compliment the main text. A bit of humor is acceptable in the sub-text (slogan) to create a friendly atmosphere, but it should also display a level of professionalism.

Logo Tweaking, Formatting and Upgrading

Logo Tweaking and formatting is the process in which an existing logo design is altered and changed into a new design. This can include a colour change, change of layout, and/or the change of text. Some people refer to this process as "upgrading a logo". Logo designs can also be tweaked or upgraded without the logo losing its branding and corporate image. The logo designer will be redraw the logo in the exact same way but saved in another format or file extension. In most cases, a vector design format.  This allows a logo to be more flexible in terms of using it in other software or applications. A good example would be redrawing a bitmap design into a vector designed image to maintain it's quality for printing.  We get clients that request to upgrade their company logo to a completly new logo design, based on their previous logo design. 

Let us do your Branding

As a Logo designing company, Blue Sphynx take all the above mentioned factors into mind and into the process of designing a logo that will practical and effective.  A logo design can be altered at anytime upon your request, but we aim to do it right the first time. Our logo designers can design the logo to be print ready in the following formats: .jpeg, .png, .pdf and in vector formats. Vectorizing a logo design only needs to be done once, and we keep a backup of the vector logo

Although Blue Sphynx is a Logo Designing company in Pretoria, we can be your logo designer in Pretoria, Centurion, Midrand, Sandton, Johannesburg or anywhere in Gauteng and even in the other Provinces in South Africa.  Thanks to the communication technology of today, we can design a logo based on your requirements through email or telephonic correspondence.  Order your Vector Logo Design NOW!

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