Why you need a Logo Designer

To establish an efficient identity

Our logo designers love to design quality logos and brand identities that work. Every company needs an identity so the world can connect with it. Without an identity the world will have no trust in your company or in anything it has to offer. The value of the products or services will be perceived as little to none. With an efficient logo, the opposite happens. The world wants to trade with companies that are trustworthy, and offers high value at no risk. Have a look at some of our work, our prices, and how the process works, then get in touch with us, so one of our logo designers can assist you in establishing a trustworthy brand identity and a quality logo design that works.

Some of our Logo Designs

Our prices

GIGA IDENTITY package

Includes:
- Vector Logo Design
- Company Letterhead
- Email Signature
- Monochrome Logo
- Brand Style Guide
- 3D Logo
Read More
R 8 000.00

MEGA IDENTITY package

Includes:
- Vector Logo Design
- Company Letterhead
- Email Signature
- Monochrome Logo
- Brand Style Guide
Read More
R 4 000.00

MICRO IDENTITY package

Includes:
- Vector Logo Design
- Company Letterhead
- Email Signature
Read More
R 2 000.00

How the process works

Enquire

You have already taken the 1st step to establishing your brand, and that was to find a logo designer. The next step is to let us know that you are interested in hiring us as the designing firm to design your company logo. You can do this by simply completing the form below.

Proposal

One of the logo designers will respond to your request with a detailed proposal via email. If we are a good match for you and your budget, then the logo designer will continue to the next phase when we receive either a full payment or deposit as indicated on our proposal.

Briefing

The logo designer will send you a list of tailored questions that we will need you to answer. You may send an email with your answers along with any other information or images to the corresponding logo designer. Your answers will serve as a briefing that will guide us to an efficient company logo design for you.

Research

After receiving your briefing, the logo designer will start by doing thorough research of your target audience, your competitors and design trends in your industry that work. Our findings will be summarized and sent to you by the logo designer. If the research shows that your briefing might have a negative impact on your logo design, the logo designer will inform you and offer some suggestions. You can then make an informed decision to either alter your briefing or give the logo designer the green light to proceed with the initial briefing. This phase is only applicable for the Mega and Giga Logo design package.

Mood board

Now that we have a clear objective, the logo designer can start to work on a plan to get there. The logo designer then creates a mood board, which is a compilation of images that triggers a certain mood and tone when perceived. These images are used to illustrate the pshycology behind shapes, patterns, colours and typography. To put it plainly, it's a blueprint of your brand's potential personality. This phase helps the logo designer to be inspired by particular design techniques to use in the design your company logo design. The mood board will be emailed to you for approval by your logo designer.

Sketches

It is much faster and more fun to illustrate and conceptualize ideas with a classic pencil and paper than with professional designing software. For this reason, the logo designer will start to experiment with various ideas in a pencil sketch format while keeping the Briefing and Mood board in mind. Sketching also helps the logo designer to concentrate on the form and shape instead of trying to juggle between shape, colour and typography at the same time. The logo designer will then choose the 3 most efficient drawings, and refine them for the next phase.

Digitize

The 3 blueprints now serves as a foundation that the logo designer can start to build from. They are scanned in and digitized using industry standard, vector design software. The logo designer continues to refine the shape of the logo designs even more by using a geometric grid system for accuracy and proportioning. If your logo is not a Lettermark or a Wordmark, the logo designer will move on by focusing on the typography (font) of each logo. When the shape of each logo design, including the text, has a tight lockup, the logo designer assigns a very particular colour to every element of the logo while keeping the Briefing and Mood board and its psychological factors in mind.

Presentation

Each logo design will be sent to you by the logo designer as a potential option for a new company logo. Along with the logo design itself, the logo designer will also include how the logo will look in various sizes, and on contrasting backgrounds. The colour theme, typefaces (fonts) and focus keywords will also be on the presentation. On the next page will be a presentation of the company letterhead and email signature that comes with your logo design package.

Revisions

The logo designer will need you to choose the option that best aligns with your company. Even though we need you to make a choice, the presentation that you choose is not carved in stone. If you would like the logo designer to make any changes to your chosen logo design, letterhead and email signature, feel free to ask for those changes, but please be sure that you ask for all the desired changes together. The logo designer can give you up to 5 rounds of changes before there will be any additional costs. The 1st set of presentations is your 1st round.

Export & Send

As soon as you are satisfied with your new company logo, letterhead and email signature, you may settle the outstanding balance if you only paid a 50% deposit. When the balance is settled, the logo designer will obtain the license for the typefaces (fonts) used in your logo design. Next, the logo designer will export the logo design that you approved. It will be exported as a Vector PDF, a transparent PNG and a Bitmap JPEG. The exported files will be sent to you along with the typefaces and their licenses by the logo designer. The email signatures will be sent as JPEG images. The Letterhead will be sent as a JPEG image and already fixed as a header in a Microsoft Word Document so you can just type away.

Logo Design - Questions

Frequently Asked Questions

Where are you based?

We are a logo design company in Rietfontein, Pretoria, Gauteng, South Africa. Even though we are based in South Africa, you can hire us as your logo designers wherever you are. Technology today allows us to easily communicate audibly and visually with Platforms like Skype and Teamviewer.

How long does it take to design a Company logo?

On average it usually takes the logo designer about 5 to 10 working days to produce the 1st presentation that consists of 3 logo design options. Sometimes it may be quicker and other times it may take a bit longer. It also depends on the complexity of the briefing and how fluent the correspondence is.

In which colour format do design a vector logo?

We design vector logos in CMYK in order to comply with printing requirements. When the final logo is approved, one of the formats that we export it in is a transparent PNG. Since PNG files are mainly used for screen applications like Computers, Laptops, Tablets and Smartphones, the export automatically converts the logo design to RGB. Our Mega and Giga Logo design packages include a brand guide that supplies the CMYK, RGB, Pantone and Hex colour ranges of the logo, along with some other valuable guidelines.

In which formats will I receive my company logo?

The finalized logo design will be exported as a Vector PDF which is the preferred vector format and can be imported by almost any vector manipulation software. The finalized logo is also exported as a PNG file with a transparent background that allows you to place your logo design over other images without having a coloured block behind it. The 3rd file fomat that the finalized logo is exported as is a High Resolution JPEG image that has a coloured background. With the Mega and Giga Logo design packages, the monochrome (one colour) logo design will be exported as a vector PDF and PNG.

Do you have any logo design packages that include business cards?

Yes, our Micro, Giga and Mega Brand design packages include business cards, letterheads and Email signatures. See Brand Design Packages

What if I don't like any of the 1st 3 logo design options?

This scenario rarely happens and our logo design process is carefully and strategically created to avoid such scenarios. Since we understand that we are human and make mistakes, we do investigate where it went wrong, how we can avoid it in the future, and how to turn the situation around. If it were to happen that you feel that none of the 1st 3 logo design options are aligned with your company then we will need you to explain why. We will need your explanation in order to determine where the logo designer misunderstood the briefing, or where the briefing misled the logo designer. If the briefing mislead the logo designer, then an overage fee will be charged. Our goal is still to provide you with an efficient logo design, so either way, after the crinkles have been straightened out, we will return to the drawing board for the next presentation of 3 options.

Get in touch







Spam Check

What is the date today?

October 2018

On this Page

Some of our Logo DesignsOur pricesHow the process worksFrequently Asked QuestionsGet in touch
Blue Sphynx - Image Engineering - All Rights Reserved © 2018

Sitemap