Why hire an Archiviz Designer

for a realistic Architectural Visualization Experience

Have you ever had to communicate a visual idea but words just doesn't quite shape the image you have in mind? Perhaps you might be talented enough to draw a good representation of the image you have in mind, but know that your client will need to see something more tangible, more realistic before they will buy your idea. Maybe you even have the necessary resources to create a moderately accurate image like CAD or Architecture software with built-in render engines, but the images are inevitably too flat to pass as photo realistic. Some software is designed for the purpose of making something functional, while others are designed to take what is already functional and turn it into a piece of art. Before you risk wasting any time and resources to communicate and sell your visual ideas to your clients, you can hire an Architectural Visualization designer at Blue Sphynx - Image Engineering. Not only do we provide a professional Archviz experience, but we also provide you with the end-user application, neatly branded with your company details as a part of our service to you.

How does the process work?


The 1st step to Architectural Visualization, also known as Archiviz, is to find a company that can provide you with the full Archiviz experience. Since you have already taken the 1st step, the next step would be to let us know that you are interested in having a 3D architectural experience designed. You can do this by simply completing the form below, so we can start to determine the scope of work. The Archiviz designer will send you a questionnaire that will help us to give you a fairly accurate quotation. If we are a good match for you and your budget you can make a payment as indicated on the quotation, so we can officially start with your 3D Archiviz project.


Now that we have all the formalities settled, it is to go into more detail to fully understand what you would like to achieve. The Archiviz designer might ask you a few more questions and inspect the area, if necessary, in order to narrow down our objective. Once all the information is gathered and organized, the Archiviz designer will send you a summary of the entire scope of work to sign off so we may proceed to the next phase.

Mood board

The Archiviz designer will continue by creating a mood board for each space. A mood board is a compilation of images that triggers a certain mood or a feeling when observed. These images helps to inspire the Archiviz designer to achieve a beautiful and efficient solution. It is also beneficial for you, because each mood board will be emailed to you, to confirm whether the direction and the inspiration of the Archiviz designer is in line with your goal.

Creating the Space

With a clear objective in mind, the Archiviz designer will start to digitally build a 3D Architectural model to scale, starting with the walls, windows, doors, flooring and ceiling. Next, the Archiviz designer will continue by inserting smaller details like the cornice, baseboards, electrical outlets and light switches where applicable, throughout each space. If your project requires an exterior scene, the Archiviz designer will shape the exterior environment. In order to visualize any of these details, the Archiviz designer will add and fine tune a realistic lighting setup to give your scene its first breath of life.

Telling the story

At the moment, each space is a blank canvas waiting to be coloured in by interesting objects that tells the viewer who lives in the scene. The Archiviz designer will use this opportunity to carefully model and place each object, while paying close attention to detail. When it comes to modeling and positioning objects, the Archiviz designer makes sure to pay close attention to every detail. A more realistic scene makes it easier for you to become one with your space, and fully experience Architectural Visualization.

Shaping the Scene

The next step is for the Archiviz designer to render an image of each scene, without any materials, textures or color (all objects are essentially white). This is called a Clay Render and serves to help both you and the Archiviz designer, focus on the topology, composition, and light density of that particular space. After a few test renders and adjustments, the final clay render will be emailed to you by the Archiviz designer for feedback.

Adding Colour

This step is probably one of the most crucial steps when it comes to making your scene look photo realistic. The Archiviz designer will optimize and unwrap each object so the correct materials and textures can be applied to it. Every object is then carefully textured by the Archiviz designer to include fine details like creases, bumps, roughness/glossiness, displacements and imperfections. After every space has been filled with its respective colour, multiple test renders will be done until the best rendered is achieved. The final test renders will be sent to you by the Archiviz designer for your feedback. During this process, the Archiviz designer might adjust the lighting slightly to achieve the best results.

Applying the Application

After the final adjustments and post processing effects are completed and signed off, the Archiviz designer will continue by getting your architectural model ready for its application (see applications). This is the phase where the Archiviz designer transforms your project into the final product, the application it is designed for. Before the application is handed over to you, the Archiviz designer will need all outstanding balances to be settled. Your application will then be handed to you digitally, by courier or personally depending on the application.

Frequently Asked Questions

What applications do you provide to present my Archiviz Project?

We currently offer the following applications for presentation purposes:

  • Still renders
  • Still Renders in Panoramic Mode (360 degree render)
  • Still Renders in Branded Photo Book - includes cover page, index page and description pages
  • Still renders in Video - includes room menu, transitions, licensed audio and captions
  • Still renders on Mobile VR
  • Animated Walkthrough Video - includes room menu, licensed audio and captions
  • Animated Walkthrough Video on Mobile VR includes licensed audio and captions
  • Interactive Walkthrough on PC

You may also have multiple applications for example: Still Renders in Branded Photo Book and an animated Walkthrough Video.

Will I be able to request changes after the final renders and applications are done?

Yes, certainly. If the requested changes are not too elaborate and will not take a decent amount of time, then the changes itself will be on the house because we understand these things happen can happen. More complex and time consuming alterations will be billed for accordingly as additional services along with the new renders and application changes. Keep in mind that our process is optimized to help prevent alterations after the final render is done, but we understand that sometimes life happens. Either way, alterations are treated with the same amount of tender loving care, as the initial project.

What is the lead time on an Archiviz design project?

That entirely depends on the scope/complexity of work. Feel free to submit your enquiry so we can determine the scope of work and give you a reasonable lead time.

Where are you based?

Blue Sphynx - Image Engineering is an international 3D Architectural Visualization company, based in Pretoria, Gauteng, South Africa. We also offer Archiviz designer services in Pretoria, Centurion, Midrand, Sandton, and Johannesburg. Although we are based in Gauteng, we can also provide Architectural Visualization services in the other provinces of South Africa. Technology today allows us to easily communicate  audibly and visually with Platforms like Skype and Teamviewer.

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What is the date today?

April 2019

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